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A URL shortening service is a third-party website that converts that long URL to a short, case-sensitive alphanumeric code. Simply put, this means that a URL shortening service takes ridiculously long URLs (web addresses) and makes them short. Technically speaking, a URL is created manually or automatically by your web application, so when people connect to your website the server will know which page to direct the user. As a key part of your web presence, there are several good reasons for using URL shortening.

Why Should I Shorten my URLs

Aesthetically Pleasing: First and foremost, shrunken links look better than their longer counterparts. Web developers will sometimes pass attributes into a URL to a dynamic website, so that the website will return specific information about that attribute. For example: Amazon.com, one of the biggest online retailers in the world, uses their URLs to pass requests to their server when you make a search request. This makes it easier for outside requests to lookup information on their system. Take the following URL example:

Now let’s break it down. The first part of the URL is pointing to the Amazon.com servers (http://www.amazon.com/), while the second part of the URL gives the server instructions on what item I am looking for. In this example, you can discern part of the title and composer, the ASIN number (Amazon’s internal sku), category, keyword information, as well as some other information that perhaps only Amazon.com can decipher.

Promotes Accuracy: The Amazon.com example is a common technique among dynamic websites. As you can see, it is harder to memorize or distribute something that long. So your only option is to copy/paste the URL to maintain some semblance of accuracy. You also may need to provide a rather long URL but have finite space to do so, like on an advertisement piece or business card. Shorter URLs will allow you to communicate the correct page link without worrying about space constraints. To stay accurate, but gain even more space, you could turn that shorter URL into a QR code so those with QR scanners on their mobile phones can just scan the image. The shorter the URL, the less dense the QR code will be which also improves accuracy.

Create Your Own URL Brand: Your business can also benefit from a URL shortening service. Using a URL shortening service would allow you to possibly have your own short URL brand and would allow you to track who is using the URLs created. Learn more about tracking in the next section.
Some URL shorteners allow both individuals (for free) and companies (for a fee) to have their own custom short domain name. Some of the companies that use this service are: The New York Times (nyti.ms), The Wall Street Journal (on.wsj.com), Politico (politi.co), TechCrunch (tcrn.ch), etc.

How Do I Shorten My URL?
Thanks to URL shortening services like zii.bztinyurl.com and bit.ly, long URLs can become much smaller and easier to share. Although tinyurl.com is one of the oldest URL shortening services, it has been replaced in popularity by bit.ly, while zii.bz is a newly introduced platform with wide functions. All services allow users to customize the short URL as long as no one has ever used the same alphanumeric combination before. Bit.ly became popular because it was adopted by Twitter in 2009 for being able to provide shorter URLs. Twitter eventually replaced Bit.ly with their own in-house system, t.co. In fact, many social media sites and applications (HootSuiteTweetdeckSproutSocial, etc.) automatically convert your long URLs to shorter ones so that you don’t even have to think about it.

However, zii.bz still has some advantages over other services. With zii.bz you can monitor how many people use the shortened link. When people visit your website, you can get all sorts of analytic data to determine who the audience is and how they got to your site. With URL shortening services, like zii.bz, you can get similar data for each URL link. You will be able to determine precisely when people clicked the link and how many clicks by year, month, week, day, or even the hour visited. You will also be able to determine the source of clicks, such as your Twitter feed or Facebook feeds. You can even determine how many people from each country around the globe clicked that link.

With my Amazon.com example you can see the benefit of different URL shorting services firsthand. Here is that same URL above, shortened with the different services:

Some companies opt to do this shortening themselves. Amazon.com does not publish information about their shortening service, but some people have been able to figure out if you use their amzn.com shortening URL with their own ASIN number (sku), you can get a short URL. So again, with my example above, that URL would be http://amzn.com/B0000058HT. At 26 characters, it is not shorter than the other services, but it may be more convenient and more obvious for Amazon products. But if you don’t have the ability to run your own URL shortening service, it may be wise to look into a service like bit.ly with their custom short domain options to define your brand.

Should I Ever Use Long URLs?
Long URLs still serve an important purpose. Some websites choose to make their URLs (and URL attributes) more human readable and thus more SEO (search engine optimization) friendly. While short URLs will be easier to send out to your social network followers, longer URLs will be more descriptive when search engines decide to crawl your site. So in reality you need to implement both strategies. A long URL can tell you a lot about the content of a page



Usesof URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse. Some URL shortening service providers have found themselves on spam blacklists, because of the use of their redirect services by sites trying to bypass those very same blacklists. Some websites prevent short, redirected URLs from being posted.

There are several reasons to use URL shortening. Often regular unshortened links may be aesthetically unpleasing. Many web developers pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths or session information.

This can result in URLs that are hundreds of characters long and that contain complex character patterns. Such URLs are difficult to memorize, type-out or distribute. As a result, long URLs must be copied-and-pasted for reliability. Thus, short URLs may be more convenient for websites or hard copy publications (e.g. a printed magazine or a book), the latter often requiring that very long strings be broken into multiple lines (as is the case with some e-mail software or internet forums) or truncated.

On Twitter and some instant-messaging services, there is a limit to the number of characters a message can carry – however, Twitter now shortens links automatically using its own URL shortening service, so there is no need to use a separate URL shortening service just to shorten URLs in a tweet.

On other such services, using a URL shortener can allow linking to web pages which would otherwise violate this constraint. Some shortening services, such as zii.bztinyurl.com, and bit.ly can generate URLs that are human-readable, although the resulting strings are longer than those generated by a length-optimized service.

Finally, URL shortening sites provide detailed information on the clicks a link receives, which can be simpler than setting up an equally powerful server-side analytics engine, and unlike the latter, does not require any access to the server.

URLs encoded in two-dimensional barcodes such as QR code are often shortened by a URL shortener in order to reduce the printed area of the code, or allow printing at lower density in order to improve scanning reliability.


Uniform Resource Locator (URL) makes surfing the internet less difficult. It is what your social media followers click to visit your website.

You should never underestimate the influence of URL in attracting traffic. This is why URL shorteners like bit.ly, zii.bz TinyURL and many others came on board. However, some people don’t use because they are probably not aware of it or they think it is a waste of time. If you are one of those who is yet to join the URL shortening bandwagon, these are five reasons you should know.

It is good for SEO

Search Engine Optimization has a key role to play in the ranking of a website by Google. The more you creatively optimize your website and content, the better your ranking. One way to achieve this is by shortening URLs. When you shorten URL, it makes it easier for Googlebot to detect it. But remember that shortening URL alone is not enough to significantly improve your rankings. It is a combination of different efforts including shortening URL that enhances the Google search results of either your website or shared content.

It makes links more manageable

Wordy or lengthy contents are not easy to distribute via Facebook, twitter, and WhatsApp. Besides, a long URL may not get you the clicks you want because it is unattractive and easily put off your readers. To better manage your content, shorten URLs.

You can get data

When you use a URL shortening service like zii.bz, you can receive basic all-inclusive data like the number of clicks, the location of the website visitors and also which social media platform the content was clicked. This data can aid in content development.

It encourages sharing

Your content may not get the desired attention if you don’t share it on social media. You can share any content no matter how long the URL is.

It is user-friendly

Shortening a URL is not rocket science. You can just visit zii.bz enter the URL you want to shorten and within seconds you get your shortened URL. It is absolutely free. In addition, you are more likely to remember a shortened URL that features only your domain name and keywords then the original lengthy and bogus URL.


An increasing number of Chinese miners are reportedly exploring other jurisdictions in which to operate amid growing uncertainty regarding the future of China’s mining industry. Although the Chinese government has not indicated that it will extend its cryptocurrency crackdown to target miners, many are making plans to base their operations elsewhere.

Vietnam, Laos, Thailand, Russia, and the United States are Among the Nations that Chinese Miners are Considering 

Chinese Bitcoin Miners Explore Relocating Abroad Amid Fears of Crackdown  

Last week, a circulating document indicated that the state-owned power company in China’s Sichuan province would be mounting a crackdown on bitcoin mining. Despite the company seeking to play down the document – stating that the document comprised an internal memo addressing the misallocation of scarce hydropower to miners rather than underserved rural communities during the province’s dry season – many miners are increasingly exploring international options in order to reduce their vulnerability to further regulatory action on the part of the Chinese state.

Chinese miner, Akira Cui, recently told the South China Morning Post that many miners “have already paid visit to Vietnam, Laos, Thailand, Russia and the US, negotiating electricity prices with local authorities and buying sites for future use.” Mr. Cui argues that “the [mining] business blueprint is bound to go overseas, even if there’s only a 1 percent possibility that China’s crackdown against bitcoin would extend to mining.”

The South China Morning Post states that it contacted four major mining companies, with Mr. Cui being the sole respondee. Representatives of Chinese mining companies seldom speak with media as many miners are reported to strike private deals with local power companies that are concealed from higher-ranking officials and institutions. “No one brags about it because it’s best to make a fortune in silence,” Mr. Cui said.

It is Estimated that Chinese Miners Produce Approximately 70 percent of the Bitcoin Network’s Total Mining Power 
Chinese Miners Explore Relocating Internationally Amid Fears of Crackdown  
Mr Cui states that he started mining bitcoin in 2013 after selling his previous broadband internet company for 30 million yuan ($4.5 million USD approximately). Mr. Cui initially invested roughly 5-6 million yuan ($800,000 USD) into mining hardware, and has expanded to now manage 100,000 machines. Mr. Cui estimates that 90 per cent of his hardware belongs to friends and clients for whom he maintains their equipment. “It’s very noisy to store them at your own place. Instead, clients can choose between delivery or keeping them at my factory for a fee and access remotely via pass codes,” Mr. Cui states.

Mr. Cui says that securing a reliable source of power is the principal concern for large scale miners. Each machine can generate roughly 100 yuan ($15 USD) in profit daily, meaning that the financial losses incurred through having idle equipment can be significant. As such, many miners are looking to preempt an intensification of China’s cryptocurrency crackdown by seeking to relocate overseas.

Who’s Got the Power?
“We are in discussion with partners in Los Angeles, and have also visited Russia and Vietnam for potential sites,” Mr. Cui states. “If the regulators move to outlaw mining, it will only take us about three months to resume operations overseas. Money spent in buying land is a relatively small amount compared to the whole business.”

Curiously, Mr. Cui forecasts that China’s cryptocurrency crackdown may ultimately serve as a positive for the bitcoin community at large. He argues that China’s dominance over the bitcoin markets in recent years undermined the cryptocurrency’s decentralization, stating “it is important for bitcoin to [reduce its dependence on] China so it can become stronger, as was already proven in its latest price surge.” Similarly, Mr. Cui believes that the Chinese crackdown on cryptocurrency exchanges will lead to greater decentralization, stating “it’s abnormal to have exchanges globally, as any centralized institution goes against the cryptocurrency’s very nature.”


Bitcoin markets have been hovering around some new price territories recently, as the currency reached a few all-time highs over the past 72-hours. BTC reached a top of $7,997 on the popular exchange Bitstamp, and has come awfully close to $8,000 throughout many other trading platforms. Cryptocurrency enthusiasts are steadily waiting for bitcoin to surpass the $8K barrier and capture a whole new price range. 

                                                             Bitcoin Markets Tease the $8,000 Mark

Markets Update: Traders Seek New Positions Waiting for the Next
            Price Swings   

It’s been a week since bitcoin dropped below the $6K region last weekend and the end of this week shows — a whole new ball game is being played. Bitcoin markets have spiked quite a bit as bulls have been trying to charge past the $8K zone for a few days.

Presently, the price is trading between $7,700-7,800 across multiple exchanges with a 24-hour trade volume of $3B. Big money is flowing into bitcoin from Japan once again, as the yen is commanding over 67 percent of the global BTC volume. The USD is following the yen’s lead with 17 percent, and the South Korean won has around 9 percent of bitcoin’s trade volume today. The top five exchanges dominating the majority of trade volume include Bitfinex, Bithumb, Bittrex, GDAX, and Hitbtc.

Markets Update: Traders
            Seek New Positions Waiting for the Next Price Swings
Order books show resistance in the $8,000-8,200 price territories.

                                           Bitcoin (BTC) Technical Indicators

Looking at charts for the past two days, bitcoin has been hovering around $7,700-7,800 after reaching its new highs. There has been some consolidation and order books show stiff resistance in the $8K region, which will get even tougher at $8,200. The sideways action has allowed traders to plant new positions at higher playing fields. Right now, the 100 Simple Moving Average is coasting along well above the 200 SMA, indicating we are still seeing a buyers market.

However, trade volume is weaker as volumes have dropped by $2B over the past 24 hours which may be showing signs of market exhaustion. At the moment the stochastic indicates some more upside play action may happen, and the RSI reveals some possible oversold conditions. If bulls push past $8,000 range, watch for the two key regions at $8,200 and $8,600 as there will be resistance in these areas. If buyers get exhausted and bears start clawing the market again, there are solid foundations around $7,400 and 7,200 if things get uglier.

Markets Update: Traders
            Seek New Positions Waiting for the Next Price Swings
Bitcoin’s price is averaging around $7,725.

                                     A Quick Glimpse at Altcoin Markets

The top few altcoins are all in green right now with upward gains of around 3-8 percent. Ethereum (ETH) is grabbing the 8 percent increase today with a price around 361 per ETH. This is followed by Ripple (XRP) which is priced at $0.22 per token and is up by 2 percent. Litecoin (LTC) is up by 5 percent as each LTC is selling for $70 at press time. One notable altcoin rise this week is NEO which is up 14 percent capturing a value of $43 per token.

Markets Update: Traders Seek New Positions Waiting for the Next Price Swings

                                  Bitcoin Cash Markets Dip After Rising to $1300

Markets Update: Traders Seek New Positions Waiting for the Next
            Price Swings
This week bitcoin cash (BCH) has seen a significant increase after dropping below the $1K region. Following this event, BCH rebounded back up to the $1300 price range. Right now, one BCH is averaging around $1170 per token, but markets are down 5 percent since yesterday. Bitcoin cash markets have about $1.9B in global trade volume, with the South Korean won still taking the lion’s share. There’s some good arbitrage at the moment between the Korean exchanges Coinone and Bithumb. The top five exchanges trading the most BCH today by volume include Bithumb, Coinone, Bitfinex, Bittrex, and Hitbtc.

Bitcoin Cash (BCH) Technical Indicators
Looking at BCH charts also shows theres been some pretty consistent 36-hour market stability, but there’s heavy resistance in the $1300 region. The short-term 100 SMA is a touch higher from the long-term 200 SMA indicating a good chance for more upside swings. Expect some resistance in the $1300 area again and even more so around $1400 territory. Both the RSI and the stochastic reveal there’s definitely room for upper bounds in BCH value. The price could surpass $1300-1400 again in the near future, but it also could slide back to $1100-1000.

Markets Update: Traders
            Seek New Positions Waiting for the Next Price Swings
Bitcoin Cash is averaging around $1,170 per BCH.

                                                                   The Verdict

As far as markets go, many traders have moved their attention away from the scaling debate and forks, and seem to be focused on better long-term positions. Traders are optimistic in regard to bitcoin exceeding the $8K territory, as many believe we will see $10K by the year-end. Speculators think the upcoming futures contracts from CME Group will bolster the price, alongside Cboe entering the game as well. So far LedgerX has already been processing millions of dollars worth of futures products, and at least one trader has wagered a long position predicting that bitcoin will hit $10K by December 28.

Where do you see the price of bitcoin (BTC) going from here? What do you think about bitcoin cash (BCH) markets right now? Let us know your thoughts in the comments above

ZuPago Blog

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